Wine Brand & Booklet

Context:

This project was based around producing a ficticious wine brand for Clovis Point Vineyard; this brand needed to target a relatively younger audience and have an "attitude." What sort of tone was meant by the term "attitude" was up to us to interpret and figure out on our own. This brand needed wine labels which were then to be mocked-up onto wine bottles. Afterwards, we needed to develop a promotional booklet for the brand.

Project Content:

After analyzing the target audience, ranging from 25 - 37 year old adults, the tone was decided to be something that was funky and modern as opposed to the more formal tone of typical wine brands. As the ideas developed, the idea became more calm and relaxed, while keeping the casual tone. Eventually, the fictitious brand "Savory" was developed, featuring a logo mark of a setting sun and rippling ocean waves. Four variants of the wine and its labels were made for different types of wine, and each were applied to mock-ups to show how the labels would be applied on the actual product.