Unplugged Ad Campaign Project

Context:

This college project was based around producing an advertisement campaign for the Unplugged phone, a specialized cell phone designed to allow for complete and utter privacy when desired by the user. The project required four ad pieces, one web banner, two print ads, and one social media post advert.

A social media ad for an ad campaign for the Unplugged phone brand.
A web banner ad for an ad campaign for the Unplugged phone brand.

Project Content:

After determining the key features of the phone, such as its electricity-disconnecting kill switch and privacy management capabilities, numerous concepts for the advertisements were brainstormed until a final concept was decided. This concept, being various cleaning products or erasers wiping away data, was then used for all of the ad formats. Most of the ads used white backgrounds so that the type could easily be seen, with the exception of the web banner, which had no additional type to read besides the heading.

The first print ad for an ad campaign for the Unplugged phone brand.The second print ad for an ad campaign for the Unplugged phone brand.

Credits:

  • Code image by Markus Spiske on Unsplash
  • Blue mop image from Amazon: https://a.co/d/0eEGZF3n
  • Image of an Integra Pink Eraser from Ready-Set-Start: https://ready-set-start.com/products/1-pink-eraser/
  • Paint Roller Image from Skyniks: https://skyniks.co.ke/product/paint-roller-9/
  • Robbermaid Microfiber Sweeper: https://www.rubbermaid.com/home-organization/cleaning-supplies/mops-mopping-equipment/microfiber-flexible-sweeper/SAP_2105643.html
  • Unplugged phone and information obtained from https://unplugged.com/
  • QR code created at https://www.qr-code-generator.com/