Supermarket Promotional Campaign

Context:

This project was based around developing the brand design, website, and promotional elements for a fictitious supermarket. After developing the brand and its elements, a website, postcard, and some window decals needed to be designed.

Some window decals made for the promotional campaign for the fictitious "FreshMart" store.
The front of a postcard made for the promotional campaign for the fictitious "FreshMart" store.The back of a postcard made for the promotional campaign for the fictitious "FreshMart" store.

Project Content:

The color palette of the brand was centered around greens and yellows; the yellows help catch people's attention, while the greens help the brand be associated with fresh food and produce. The typefamily "Roboto Serif" was used for the logo and headings, while the typefamily "PT Sans" was used for the body copy and sub-headings. Once the brand design decisions were made, then came the production of the website, postcard, and the window decals' designs.

An image of a website for the fictitious "FreshMart" store. The image shows the top portion of the homepage.
An image of a website for the fictitious "FreshMart" store. The image shows the bottom of the homepage.
An image of a website for the fictitious "FreshMart" store. The image shows the top portion of the "Events" page.
An image of a website for the fictitious "FreshMart" store. The image shows the bottom of the "Events" page.
An image of a website for the fictitious "FreshMart" store. The image shows the top portion of the "About Us" page.
An image of a website for the fictitious "FreshMart" store. The image shows the bottom of the "About Us" page.
An image of a website for the fictitious "FreshMart" store. The image shows the top portion of the "Contact Us" page.
An image of a website for the fictitious "FreshMart" store. The image shows the bottom of the "Contact Us" page.
An image of a website for the fictitious "FreshMart" store. The image shows the top portion of the "Our Services" page.
An image of a website for the fictitious "FreshMart" store. The image shows a section of the "Our Services" page.
An image of a website for the fictitious "FreshMart" store. The image shows the bottom of the "Our Services" page.
The first window decal for the promotional campaign for the fictitious "FreshMart" store.The second window decal for the promotional campaign for the fictitious "FreshMart" store.The third window decal for the promotional campaign for the fictitious "FreshMart" store.The fourth window decal for the promotional campaign for the fictitious "FreshMart" store.

Credits:

  • Photos by aureliofoxrj, davidvives90, NickyPe, FERMOSERGIO, TonyPrats, and JerzyGorecki on Pixabay
  • Photos also sourced from Natalie Bond, spemone, RDNE Stock project, Royston-D-souza, PICHA, Tom-Fisk, and Gustavo-Fring on Pexels.